A Big Step Toward the Future of Technology in the Middle East
Oracle has announced a major expansion in Dubai Internet City, one of the most dynamic technology hubs in the Middle East.
The company has opened a state-of-the-art Customer Experience Centre, designed to highlight the power of Artificial Intelligence (AI) and advanced cloud technologies.
This move reflects Oracle’s growing commitment to supporting the UAE’s digital transformation journey.
At the same time, it reinforces Dubai’s ambition to become a global leader in innovation, AI, and smart city development.
Why Dubai Internet City?
Dubai Internet City is already home to hundreds of international tech firms.
Companies such as Microsoft, Google, and Meta operate from this vibrant ecosystem.
Oracle’s new expansion adds more depth to this technology landscape.
The location is strategic.
Dubai has made continuous investments in AI research, data centers, and digital infrastructure.
Therefore, establishing an advanced AI hub here gives Oracle the perfect opportunity to serve government organizations and enterprises across the region.
What Makes the Centre Unique
The Zayed Innovation Hub
One of the centre’s key attractions is the reimagined Zayed Innovation Hub.
This space allows visitors to explore real-world AI use cases.
Through interactive demonstrations, businesses can experience how AI helps solve complex challenges in finance, healthcare, logistics, and retail.
The hub is not only about technology displays.
It is also a collaboration zone where startups and government departments can test Oracle’s enterprise-ready AI solutions.
As a result, companies can reduce time to innovation and improve decision-making through data-driven insights.
Over 200 AI-Enabled Cloud Services
The Customer Experience Centre integrates more than 200 Oracle Cloud Infrastructure (OCI) services.
These include Oracle Fusion Cloud Applications equipped with Generative AI and AI Agent capabilities.
Because of this integration, customers can see how AI simplifies their daily operations.
For example, predictive analytics can forecast customer needs, while AI automation can speed up complex workflows.
Moreover, companies can use these tools to train employees and prepare them for an AI-driven future.
Oracle’s global cloud infrastructure ensures that all solutions meet international security and compliance standards.
Hence, clients in the Middle East gain access to powerful technology without compromising data privacy.
Oracle Red Bull Racing Experience
Another highlight is the Oracle Red Bull Racing experience.
It offers a thrilling look at how Formula 1 teams use AI and real-time analytics.
Visitors can explore how the Red Bull Racing Team depends on Oracle Cloud to process data from sensors during a race.
Every split-second decision on the track is powered by Oracle’s AI tools.
This exhibit demonstrates that the same technology helping cars win races can also help businesses run faster and smarter.
Voices from the Leadership
Nick Redshaw, Senior Vice President for Technology in the Middle East & Africa and UAE Country Leader at Oracle, called the new centre “a cornerstone of Oracle’s regional growth strategy.”
He added that Oracle is committed to supporting the UAE’s vision for an AI-enabled economy and helping organizations “turn data into decisions with speed and confidence.”
Ammar Al Malik, Executive Vice President of Commercial at TECOM Group and Managing Director of Dubai Internet City, praised Oracle’s long partnership with Dubai.
According to him, this new hub strengthens Dubai’s reputation as “a city where global innovation becomes reality.”
He also emphasized that the initiative supports the country’s roadmap toward a digitally empowered future.
Strategic Importance for the Region
Oracle’s expansion comes at a time when AI adoption is accelerating across the Gulf.
Countries in the Middle East are investing heavily in cloud computing and automation.
Therefore, Oracle’s Customer Experience Centre arrives at the right moment.
It will act as a bridge between technology developers and end-users.
Businesses can test AI tools before implementation.
Meanwhile, government entities can use the space to design smarter public services.
In addition, the centre will host workshops, innovation programs, and leadership sessions.
These will help enterprises understand how to combine AI, data, and human intelligence for sustainable growth.
What This Means for Oracle and the UAE
For Oracle, this facility marks another milestone in its regional journey.
The company already operates multiple cloud regions in the UAE and Saudi Arabia.
By launching this new hub, Oracle brings its AI expertise closer to customers than ever before.
For the UAE, the expansion strengthens its role as a regional technology powerhouse.
The new centre aligns with the country’s Artificial Intelligence Strategy 2031, which aims to integrate AI into every major sector.
It also supports Dubai’s goal to become one of the world’s top five digital economies.
The Bigger Picture
This move goes beyond commercial goals.
It is about creating a learning environment where innovation meets education.
Students, developers, and business leaders will all benefit from direct exposure to cutting-edge technology.
Oracle’s leadership believes that AI is most powerful when people can see, test, and experience it.
That is exactly what this Customer Experience Centre delivers — a hands-on journey into the world of intelligent enterprise.